Graphic design as a form of communication through visual stimulation ...

Designers Speak Through Graphic Design In Los Angeles

Graphic design in Los Angeles can be described as a form of communication through visual stimulation. When you think about it, graphics are part of our daily life. Every packaging, form tooth paste to detergent has a touch of graphic design. The magnitude and reach of graphic design in a commercial setting is staggering.

Every advertising concept has to implement the basic premise of graphic design. Every book cover that you see at your favorite book store has followed the same concept, be it a romance novel, a tech book or a kids tale. Each and every CD cover to your favorite artist has been designed in one way or another with the elements of graphic design. Every box in the pantry and container of food in the fridge has been designed from its basic structure to the color on the label using the same concept of design, with the sole purpose of communicating a feeling, interest or idea to the consumer. Without the design element, a box of cheerios would be handed to you in a paper bag or a plastic zip-lock — not as appealing, ha?

Graphics in Los Angeles can be found in ranging from its most primitive form on the sides of buildings to the most sophisticated applications refined to the precision of a masterpiece. And then we get into the higher end products like an exquisite bottle of perfume, odds are that more time went into the design of the bottle and packaging than in the product itself. Just take a look at some of the logos designed by graphic artists that have stood the test of time. BMW, the acronyms sit on what simulates an airplane propeller spinning through a blue sky. The Nike logo was designed in 1971 by Carolyn Davidson while a student of graphic design. The mark is to represent what is now known as the swoosh sound indicating speed. Another unforgettable logo is the rabbit wearing a tuxedo bow tie, yea… the Playboy logo created by Art Paul. All of these logos and plenty of others are a simple rendition of an idea, a concept that the product want to transmit to its consumer.

Graphics, from Los Angeles to Japan speaks in a universal language through visual stimulation.

Within the art of commercial graphic design nothing is left to chance. Every movement, every space that is occupied, and that which is not, is done on purpose. Every color, texture and shape is a direct communication opportunity for the product. And when the stakes are so high, guaranteed, the opportunity will not be missed by any competent graphic designer in Los Angeles or any other part of the world for that matter.

And as with any field, incompetence can cost a business substantial money. Logo design, typography, and scale must be an integral part of all skilful graphic designers. Los Angeles has a vast pool of talented designers. When trusting your money and your business branding on someone, make sure you check references, and look through a portfolio that demonstrates the designer’s abilities and experience. And don’t think twice about asking for a few sketches and drafts of ideas before you go to print.

There are several basic components to a well executed graphic design. Unity being at the top of the list. Making sure everything on a page, box or even a t-shirt relates to one another. Use of space is equally as important as unity and in some ways can even mean the same thing. Use of space encompasses both the negative and the positive. What is not used on the media a designer is using should be noted and left blank to directly influence the space that is being used. In practically all aspects of design, from web to home, more is less. Everyone can get a feel for the importance of the use of color, be it vibrant, opaque or tones of black, white and everything in-between — and yes there is a lot in-between.