Fashion and Headshot Photography ...
Fashion and Headshot Photography at Rental Studio in Los Angeles
Fashion photography made its debut in 1909 in French magazines. Without a doubt, it hit with a bang and one hundred years later it’s still going strong around the world. While the images of the first fashion related spreads that covered the famous pages of magazines like LA Mode, were somewhat more subdued keeping in balance with the time, its impact on marketing and advertising was enormous. And its impact on marketing and advertising still holds true today.
Some Los Angeles fashion photography gurus have used their skills on marketing campaigns that have stood the test of time longer than the product they had promoted. Look through Harper’s Bazaar and see how fashion photography has filled the pages of this world renowned magazine for decades, its sole purpose being to inform and showcase the latest fashion trend to women. When a photographer can take a photograph of a beautiful woman wearing a potato sack and call it fashion forward, you know it's art and no doubt talent.
Certainly anyone can take a picture, but a photograph that sets a mood, that tells a story, that is able to brand a product, requires the skillful eye and know-how of a photographer.
In today’s world of fashion, a photographer, whose photos are featured on a successful high-end fashion ad campaign, can expect as much recognition as the designer (even if not a household name). For example Bruce Weber, who made his mark as a fashion photographer for Calvin Klein, Ralph Lauren, and GQ, just to name a few, later went into film making.
Whether fashion or headshot, a photography expert in Los Angeles has to engage with the objective of the photo shoot: what and to whom is it being sold. After all, once all the artists involved have had their moment and the applause has quieted down, the determining factor of success and failure in a marketing campaign is money.
No doubt photography is a very lucrative art form, with a tight monopoly on how most products and services are marketed to the consuming public. In this commercial setting, a photographer has to connect with the product or service and relay its image to a particular audience.
Marketing strategy determines every aspect of a photo shoot, from which model is chosen, to the ability to translate the image being portrayed onto a blank sheet of high grade stock paper or the soft pages of a fashion magazine, to the location of the shoot — be it on the beaches of Miami or a space in a photography studio rental in Los Angeles, equipped with the necessary props to set a mood, to entice and capture an audience's attention and interest to purchase the product.
Through a well taken photograph an audience can taste, smell and feel through visual stimulation what a photographer is trying to project. The image of double layer chocolate cake, with a dab of white whip cream and a cherry ready to slip off the top can make your mouth water.
Commercial photography in Los Angeles is all about the intended audience, whether you're selling yourself to a modeling agency and need a portfolio, or you need a brochure to advertise your latest business venture, a professional photographer can give you the extra edge you need in a competitive market.
Los Angeles, fashion and photography seem to go hand in hand. It’s a given that LA is an artistic city that holds some great talent. There are many facets and niches that an up and coming photographer can venture into. A commercial photographer can specialize in advertising and marketing while others may want to cover the personal side of imaging like weddings, family portraits and special occasions. No matter the choice, a well rounded photographer will certainly be familiar with the mood to set while taking a headshot through a photography lens. Los Angeles lends itself to this profession like few other cities do — from its warm panoramic coast lines to its mountain views there is always a natural backdrop to set a mood. And if that isn’t what the task calls for, a photography studio rental is an option.